Plymouth Group / Who We Are / Team / Principals
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Asher Schlusselberg - Managing Director |
1345 Avenue of The Americas Floor 33 New York, NY 10105 (212) 695-7930 info@plymouthgroup.com |
Asher joined The Plymouth Group in 2009 after receiving an MBA from Washington University in Saint Louis and has since developed broad expertise across the real estate industry. Having successfully completed developments in 6 states, Asher brings a Texan's common sense approach to solving problems - often through simple solutions that others have missed - and is consistently able to find creative solutions for both stable assets and new development projects.
Over the last five years, Asher has also spent considerable time (together with various development partners) getting to know and understand complex historic redevelopment across the hospitality industry; ranging from small inn repositioning in Vermont to ground up development of new hotels. Together with Greenwich Hospitality and the RMS Companies, Asher restored and reopened a historic hotel in Downtown Hartford, the Goodwin Hotel. With 124 rooms, charm and a unique style, the Goodwin was one of the primary catalysts for a revitalized Hartford. The hospitality, adaptive re-use and mixed-use development classes each leverage Asher's unique natural talents as they sit at the crossroads of his warm personality and real estate background. In 2017 Asher led a particularly fun micro-project whereby Plymouth's principals purchased, immediately re-sold, and then re-rented "THE" Donald's Childhood Home in Jamaica Estates NY, before providing it for short term rentals on national home-sharing platform. Putting it mildly, it was an out of the box entrepreneurial experience, which generated unprecedented economics (and press interest) for a single-family house in Queens.
Asher has developed a reputation as a professional who can solve long term building issues; stemming from mismanagement, deferred maintenance, tenant issues or other unforeseen problems. His hands-on approach typically delivers solutions that work, weighing all the variables to save money and time. He relishes problem solving in troubled assets, returning them to profitability and developing solutions that leave both tenants and owners satisfied and happy. Additionally, his entrepreneurial spirit and marketing skills give him the benefit of seeing opportunities that others often fail to identify. Asher is a key member of the Plymouth team and always reminds us to try to have a little fun at work!
Over the last five years, Asher has also spent considerable time (together with various development partners) getting to know and understand complex historic redevelopment across the hospitality industry; ranging from small inn repositioning in Vermont to ground up development of new hotels. Together with Greenwich Hospitality and the RMS Companies, Asher restored and reopened a historic hotel in Downtown Hartford, the Goodwin Hotel. With 124 rooms, charm and a unique style, the Goodwin was one of the primary catalysts for a revitalized Hartford. The hospitality, adaptive re-use and mixed-use development classes each leverage Asher's unique natural talents as they sit at the crossroads of his warm personality and real estate background. In 2017 Asher led a particularly fun micro-project whereby Plymouth's principals purchased, immediately re-sold, and then re-rented "THE" Donald's Childhood Home in Jamaica Estates NY, before providing it for short term rentals on national home-sharing platform. Putting it mildly, it was an out of the box entrepreneurial experience, which generated unprecedented economics (and press interest) for a single-family house in Queens.
Asher has developed a reputation as a professional who can solve long term building issues; stemming from mismanagement, deferred maintenance, tenant issues or other unforeseen problems. His hands-on approach typically delivers solutions that work, weighing all the variables to save money and time. He relishes problem solving in troubled assets, returning them to profitability and developing solutions that leave both tenants and owners satisfied and happy. Additionally, his entrepreneurial spirit and marketing skills give him the benefit of seeing opportunities that others often fail to identify. Asher is a key member of the Plymouth team and always reminds us to try to have a little fun at work!